4 Terrific Spots for Ad Placement on your Blog

[This article is part of the CTR Wednesdays series that is aimed at equipping you with all what you need to increase your site’s CTR. You would find these articles especially useful if you are looking for a quick boost to your CTR.]

Placing ad units on blogs are a bit different from ad placement for standard sites. The standard placement on sidebars and the navigation would hold good for blogs though. The important difference would be placing ads in and around posts. Lets have a look at some of the best ad placements for blogs today.

Ads Inside Posts
This is one of the best positions for ads on your blog for the simple fact that the ads can’t go unnoticed. By default, Blogger doesn’t allow this placement so you will have to do a bit of copy pasting in your template to work this out, but it’s well worth the effort. This works the best when used on individual post pages rather than on your main page.


Placing ads top left inside the post. Ad units that fit here are square / Large Rectangle (336 x 280)


Placing ads just below the post title inside the post. Ad unit that would go in here is the Large Rectangle (336 x 280). Few bloggers have got warning for this placement from adsense. So, take care that users don't get misled by the post title.


Placing ads just below the text inside the post. Ad unit that would go in here is the Large Rectangle (336 x 280).

Ads between Posts
Though this is readily available within Blogger, it offers little flexibility in terms of using custom channels and ad alignment. I tried this position on one of my blog and found the results not much encouraging. But that’s my case; you can always give it a try and see what the results are.


Left Sidebar
We have already discussed the left sidebar position in a previous post on ad placement for standard websites and it works the same for blogs too. The left sidebar, if you have one, is an area of high visual importance and can be used for button link units as well as 160x600 Wide Skyscrapers. If your own links are formatted like the link buttons, the more the ads get clicked.



Right Sidebar
The right side bar, if you have one, is yet another position for button link units and 160x600 Wide Skyscrapers. This too would work the same way as in the case of standard websites. You can also have a search box on this sidebar.



Below Navigation
Be it your blog or your standard website, this position is unbeatable when it comes to your 486x15 or 786x15 row link unit placement. This position can’t just go unnoticed.




These are the common spots that work best on most blogs. But then, every site is unique and what works on one may not necessarily work on another. So it’s your duty as a webmaster, to figure out what works best for your site. Use some custom channels and do your bit of testing. That’s what differentiates sites that earn well and that earn just pennies! Which one do you own?


The next (and the last) post in this series would cover Ad placements on forums. Stay tuned!