Increase CTR: Use Section Targeting
I have often been told by friends that the comments their users left were bringing in some ads that were in no way related to the original post. What can you do to attract ads that are better targeted to your post rather than user comments? Read on…
Higher Relevance – More Clicks
What makes your users click? What is special to Adsense that made it so successful?
You guessed it right; it’s the contextual nature of ads! When people find a link to something they are already interested in, it’s only natural that they click. Though publishers do a lot of testing on their ads, many of them overlook this. If you don’t, you definitely have an advantage!
So it’s clear that when you have a highly relevant ad, your users would like to click. The more relevant the ad, the more the number of clicks!
How do I bring in highly relevant ads to your pages so that I can sky rocket my CTR? Can I do something about it?
Yes you can! This is exactly for which Section Targeting was introduced. Let’s have a deeper look at it.
Section Targeting
For emphasizing a section
To give added emphasis to a particular section on your page, you need to include that particular section between the following tags. The parts of your article that speaks about the core topic can be placed between them.
<!-- google_ad_section_start -->
<!-- google_ad_section_end -->
For de-emphasize a section
To de-emphasize a particular section on your page, you need to include that particular section between the following tags. User comments / the general talks can go between these tags.
<!-- google_ad_section_start(weight=ignore) -->
<!-- google_ad_section_end -->
You can emphasize / de-emphasize as many sections on your page as you want. It may take around 2 weeks before you start getting results from the section targets.
All said, you should have enough content for this to work well.
Google also warns you against misusing this to bring ads that are not related to your page, which would be a violation of the Google TOS.
Give it a try and let me know the results.
And Stay tuned for our next article in this series - CTR Wednesdays!
4 comments:
I need to add this in my html or while posting
Rgds
Vinothompson
http://vinothompson.blogspot.com/
@ Vinoth
You can do it either way!
If you want this for all your posts, include it in your template.
If all you want is just for a post, you can use the 'Edit Html' tab while creating a post and add this in the html.
Hope that answers your question.
ya thanx a lot, i will try and let u know the results soon.
And i believe this is not aganist TOS.
@ Vinoth
As I have told, when fairly used, it's perfectly inline with the TOS.
This shouldn't be used to give undue importance to sections that actually are not that relevant.
So you surely can give it a try and let us know about your findings.
All the best!
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