Link Units: Good or Bad?

We all are aware of the fact that link units need to be clicked twice before we can earn from them. Ie; once the user clicks on your link unit ad, they will be presented with a whole page of Google ads. Then they will have to click on any of these ads for you to get paid.

Why bother to place a link unit when an ad unit can do this in a single click?

Wait, Don’t just throw away your link units!

When used in the right way, these are small money mills, here’s why:

• They take very little space and can be used to monetize even the smallest spot on your page.
• The wide link units (728x15 and 468x15) if placed optimally would look like menus and have a better chance to be clicked.
• The button link units (*x90) when placed on the side bar and other hot spots on your pages would look like your own links and get clicked easily.
• Now a blessing in disguise – once clicked the link units would open up a page full of Google ads. When a user clicks on one of these ads, goes to an advertiser’s site and doesn’t find what he’s looking for, there is a high chance that he will press the back button to come to the page full of ads and click another ad. This can happen many times at a go.

So you folks out there, grab those little units, let them work for you!